Siddarth Ponnala PhD
As a human factors/user experience engineer, I employ mixed methods approaches to understand organizations' business needs, users' current practices and deliver their desired experiences through iterative research and design processes. With every project, I aim to improve one or more of the following outcomes: safety, quality, efficiency, human performance, and user experience among others.
My practices as a researcher and designer draw from a plethora of multidisciplinary literature and methods including organizational and cognitive ergonomics, psychology, and human-computer interaction, to deliver a sustainable solution. Take a look in my portfolio to see my recent work.
At present, I am the design research lead at Volkswagen Auto Cloud. While my current role is in the auto tech industry, my previous experiences have transcended healthcare, transportation, information technology, and consumer goods. I have worked individually on initiatives and also have led multi-disciplinary teams to deliver value to each organization I have worked with.
I attended the University of Wisconsin - Madison for my PhD in Human Factors Engineering. My dissertation studied informal caregiving practices for individuals with Alzheimer's Disease. I received my masters in Human Factors Engineering at Virginia Tech and studied Cognitive Psychology during my undergraduate tenure at the University of Illinois.
My core strengths include mixed methods research, user experience design, organizational change management, and systems engineering. I have worked for several organizations including DivvyDose, CHOP, Northrop Grumman and Unilever. I have also supported the Mayo Clinic and the Children's Hospital of Wisconsin as a Human Factors Engineer working on several projects to improve patient and provider safety, as well as enterprise efficiencies. In my free time, I love traveling, trying out new foods and cultures, and catching up with friends.
Thank You for visiting my website!
Feel free to drop me a line about all your product needs. I will promptly respond with what I can contribute.